Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 5, Rabah & Chase dive into:
- Why sitting close to revenue is the safest place to be, whether your are a person or a product. - Why revenue-creating jobs are safe when things don't go a company's way - Why your product should sit near your customer's revenue, upstream or downstream.
Plus the new regular segments:
- Rabah's product of the week - Chase's growth nugget
