Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 8, Chase is joined by a Guest Host, Aaron Orendorff (Head of Marketing @ Recart) and they dive into:
- What are the most boring channels to market on - What great results can come out of boring channels - Most interesting parts of starting in SaaS after being focused on consumer for a few years
